Rational vs emotional communication models. Definition parameters of advertising discourses

PhD. Cristina González OñateUniversity Jaume I-Castellón. Spain.onate@uji.esORCID: https://orcid.org/0000-0003-3509-0117 Eduard Farràn TeixidóAdvertising agency La Rosa Visual. Spain.eduardfarranteixido@gmail.comORCID: https://orcid.org/0000-0003-1469-3146 Pablo Vázquez CagiaoCollaborabrands Director. Spain.p.vazquez@collaborabrands.comORCID: https://orcid.org/0000-0003-0813-9624 DOI: http://dx.doi.org/10.12795/IROCAMM.2018.i1.06 Abstract The new information […]